AJC Peachtree Roadrace
At the 2024 Peachtree Road Race Expo, the Atlanta Journal-Constitution wanted to celebrate the stories that connect runners across the city. Partnering with WITS Experiential, we designed an interactive booth that highlighted the diverse individuals and charities represented in the race, creating a space that was as inspiring as it was engaging.
The centerpiece of the booth was an interactive display featuring runner stories, showcasing their dedication and the causes they support. To add a playful, community-building element, we incorporated a Taylor Swift-inspired friendship bracelet-making station, where attendees could craft and exchange bracelets as a symbol of connection and encouragement.
The booth brought storytelling and creativity together, capturing the spirit of the event while reinforcing the AJC’s role as a champion of local stories and community pride.
Services
EVENT & ENVIRONMENTAL DESIGN
Peachtree with a Purpose | Celebrating runners, stories, and a little bit of sparkle — one bracelet at a time!
The Peachtree Road Race is a celebration of runners, their stories, and the causes they support. This interactive booth brought the community together through storytelling, creativity, and a little bit of sparkle with a friendship bracelet station inspired by Taylor Swift.
